Profit First Explained: New Cash Flow Insights for Entrepreneurs with Chantel Ray and Mike Michalowicz | Episode 120

Welcome back to the podcast! In today’s episode, Chantel sits down with bestselling author and business expert Mike Michalowicz!

Mike is the author of Profit First, a groundbreaking book that flips the traditional accounting formula and empowers entrepreneurs to prioritize profit. In this powerful Q&A-style episode, Chantel and Mike tackle real questions from business owners facing today’s economic challenges. They dive into how to handle tough staffing decisions during a down market, when (and how much) to cut marketing expenses, the ideal balance between admin and sales, and how to measure team performance with his ROP (Return on Payroll) method.

You’ll also learn Mike’s simple yet game-changing “of service” sales strategy, how to effectively fractionalize your workforce, and why you should delegate what you love to truly step into the role of business owner.

Whether you’re a solo entrepreneur or leading a growing team, this episode is packed with honest advice, strategic insight, and practical tools to help you stay profitable and lead with confidence.

📚 Grab Mike’s book Profit First: https://mikemichalowicz.com/books/#profit-first
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