Tips For Entering The Luxury Real Estate Market, Branding Yourself As A Real Estate Expert, and more - with Jessica Higdon | Ep. 48

Welcome back to the Millionaire Real Estate Podcast! Today, we sat down with special guest Jessica Higdon of the Higdon Group to discuss breaking into the luxury real estate market, and more. 

 

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A luxury real estate investor in Southwest Florida for more than a decade, Jessica Higdon was frequently asked questions pertaining to the Naples market. In 2022, she finally decided to get her Florida real estate license to assist investors, families, and second homebuyers find their dream property. Jessica especially enjoys assisting families to find family-friendly luxury living in the Naples area.

 

Together with her husband, Ray, Jessica has owned a marketing company for over 12 years. As a social media and branding expert, Jessica has the tools at her fingertips to market a seller's home to the ideal audience. When you have the right pipeline and marketing strategy in place, your home has a greater potential to sell faster and at a higher price point.

 

Due to her extensive background in marketing, Jessica is easily able to think outside the box when it comes to selling a home, which can be very helpful in an uncertain market. Her customers benefit not only from Jessica's expertise but also her global network of contacts through both her affiliation with Premier Sotheby's International Realty and her own personal business to market and sell a home.

 

Additionally, Jessica is an expert negotiator and a seasoned real estate investor who can assist investors with cash flow and market trends. Plus, as the mother of two young children, she knows firsthand the struggle of finding a family-friendly, yet high-end, home and can be a valuable resource for other parents wanting the same environment.

 

Jessica's impressive list of professional designations includes Accredited Buyer's Representative, Seller Representative Specialist, Certified Luxury Home Marketing Specialist, Resort and Second-Home Property Specialist, and Commitment to Excellence. She is a member of the Naples Area Board of REALTORS® and the National Association of REALTORS®.

 

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This episode is sponsored by CanZell Realty. CanZell is one of the fastest-growing virtual/hybrid companies with a focus on providing local leadership, revenue share opportunities, and top technology for agents. Learn how you can keep more of your commission and sell more real estate at joincanzell.com

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Join CanZell HERE: https://joincanzell.com/